Mar 252012

To market, to market, To sell a new book

Authors write ad copy, send out arcs for reviews, and embark on blog tours, but it’s tough to know which marketing efforts translate into book sales. Today, Industry News opens with links to articles and blog posts about marketing.

Self-published author Rachel Abbott tells what she did wrong–and right–when promoting her first book, ONLY THE INNOCENT.

Jane Friedman, assistant professor of e-media at the Universityof Cincinnati, offers marketing advice via a podcast interview conducted by indie author Joanna Penn.  

At Writer Unboxed, Friedman advises authors to start small when marketing a first book. “Paradoxically, a strong marketing strategy and communication, especially for new authors, is to target as narrowly as possible and establish that core readership.”

Social-media expert Kristen Lamb knows a lot of writers are terrified of marketing and platform-building. Her advice? Remember social media is about connecting with others via words—our tools of choice. “We writers use words to create feeling and emotion. We use 26 black letters in various combinations to spark passion and interest. Social media can be a drudgery when we aren’t connected to our muse. Yet, when approached with the correct attitude, social media a new canvas for the writer-artist.”

Speaking of attitude, mystery writer Elizabeth Spann Craig views today’s publishing landscape as ripe with opportunity for writers.

British literary agent Jonny Geller of Curtis Brown, Ltd asks for a little r_e_s_p_e_c_t_for authors from publishers, retailers and e-tailers. “The book industry needs to listen to authors and readers more so we can win back the argument that publishing is filled with skilled professionals seeking excellence in their fields, determined to publish works of commercial and cultural significance.” 

Geller’s post resonated with journalist and critic Porter Anderson, who linked to it in Writing on the Ether, the weekly column of publishing industry news he compiles for Jane Friedman. At Writer Unboxed, Anderson mourns the lack of publisher response to Geller’s manifesto and floats the idea of author cooperatives or collectives.

Seven years of agenting taught a lot to Lauren Abramo of DGLM. Here, she distills the experience to seven truths. (By the way, Abramo represents women’s fiction.)

When author Joan Reeves discovered the number of pirate copies of her e-books downloaded for free on one site, in one day would have paid her monthly expenses, including her mortgage, she turned to MUSO, a company that acts as an author’s agent in sending Takedown Notices to websites that illegally upload book files.  Here, she details her experience and links to MUSO’s fees.

Is your creativity well dry? Writer and writing instructor Mary Buckham offers seven suggestions for refilling it. (Thanks to my pal, Ginger Calem, for the link.)

Industry News opened with marketing advice and closes with advice about/thoughts on writing. First up, Chuck Wendig offers tips on setting and endings.

Next, author Jhumpa Lahiri reveals her absorption with sentences and shares her sentence-by-sentence writing process.

This week, may you write a sentence that stops time.

See you next Sunday.

  2 Responses to “Industry News-March 25”

  1. This is great, Pat. Thank you!

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